Today's Donors Expect Personalized Interactions

We are experiencing a generosity crisis. No, people are not losing interest in giving. In fact, people are more aware than ever about the causes that need attention. The problem lies in the way that nonprofits traditionally connect with donors.

The strategies that fundraisers have been using no longer resonate with the people who want to support them. Modern donors expect more from the organizations they support. They want to be included and informed about the meaningful work they are giving to. But most nonprofits use outdated tactics that today’s donors don’t resonate with. The result is high rates of donor attrition.

In this free ebook, we’ll outline exactly what modern donors are looking for and what they need from your organization. We’ll detail how responsive fundraising is the answer, including a proven framework for growing, engaging, and keeping donors.