How Well Are You Communicating with Donors?
An Illuminating Discussion of the Essentials
March 24, 2016
1:00pm - 2:00pm EST
Effective donor communications all have a dozen or so things in common. These secrets to success derive from many fields: marketing, psychology, eye-motion studies, journalism, and of course fundraising's own vast body of knowledge. In this webinar, you'll learn what the world's top communicators know about the subtle science of persuading people to give and stay loyal -- AND you'll learn to judge your own materials against these very same standards. This session equips you to return to your desk and ruthlessly (but profitably) assess the competence of your donor and prospect communications materials.
About the Speaker:
Tom Ahern is considered one of the world’s top authorities on donor communications. He is an award-winning journalist.Tom has won three prestigious international IABC Gold Quill awards, all for communications campaigns which achieved phenomenal success. He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of inspiring and retaining donors. His projects range in scale from multimillion-dollar capital campaigns with many moving parts ... to multi-year communications planning for local charities ... to helping a grassroots coalition make a compelling case.