Reframing Social Issues Before, During, and After an Election:
An Essential Guide for 501c(3) Communicators

Tuesday, September 27, 2016

3:30pm - 4:30pm EST  

 

American political rhetoric is defined by a small set of highly familiar “narratives” that define and confine what we can accomplish politically and socially. In an election season, these narratives are replayed constantly and often told in their most extreme forms. In turn, rhetoric shapes reality. In other words, campaign language and imagery shape the way the public thinks about the people and communities that nonprofits serve.

Understanding the underlying structure of political narratives – and how to work with them – is an essential capacity for every nonprofit leader. How can nonprofit leaders think strategically about the challenges and opportunities presented by a national election cycle? What are productive ways to respond to dominant frames about immigrants, low wage workers, and the role of the public sector? NPQ is thrilled to host Julie Sweetland of the FrameWorks Institute to unpack the language of the campaign season and to suggest ways that the nonprofit sector can reclaim the rhetorical high ground after the election. There will be plenty of time for questions and comments from participants.

Takeaways:

  • You will learn to distinguish three “foundational narratives” that have been sustained over time in US politics – with vivid examples of how these stories have been told in the current presidential campaign

  • You will learn how the assumptions and effects of these narratives shape much of the work we all do

  • You will be introduced to communications strategies (language, visuals, tactics) that let you use these discourses as tailwinds 

Can't attend the live webinar? Register anyway and we'll send you the recording!  

You can send your questions to editorinchief@npqmag.org to have them answered during the web event. 

 

Sponsored by: 

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